The Journal of Advertising Education is a publication of the Advertising Division of the Association for Education in Journalism and Mass Communication.
The Journal of Advertising Education is a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum and leadership in advertising education. In addition to traditional research, the journal publishes articles and opinion pieces, teaching tips, reports and books/software reviews.
The Journal began in 1996 as an initiative of the Advertising Division of AEJMC. There has been a total of four editorships, including the founding editor – Keith Johnson. Mary Alice Shaver edited the journal until 2005 when Pat Rose became editor. Jami Fullerton and Alice Kendrick began their term as co-editors with the Spring 2011 issue (Volume 15, Number 1). Jay Newell will edit the journal in 2018, beginning with Volume 22, Number 1. Since its founding, the journal had been self-published by the Advertising Division of the Association for Education in Journalism and Mass Communication, and will move to SAGE Publications in 2018.
The primary readership of the journal consists of U.S. advertising professors, administrators and mass communication graduate students. Members of the Advertising Division of the Association for Education in Journalism and Mass Communication receive a copy of the journal as a part of their membership.